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A few years ago I was working for a design firm that was bidding on a project for a Segway store design. It got me thinking about how unique Segway's problem is, in terms of targeting the average person. Leading up to the original unveiling of the Segway (I think they referred to it as "IT" at the time), there was a lot of talk about how it would revolutionize personal travel. Now don't get...
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