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Wednesday

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CES: Sensory Overload

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by Brian Haven
@ 3:30 PM

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I'm plugging in to day 3 of CES. The first day was a bit overwhelming. This show is so massive and it can be a bit confusing wandering around trying to figure out where things are. Additionally, wayfinding is a BIG problem here. I'm surprised after all these years that conference organizers haven't found a better way to help people navigate the spaces and events. I had to rip an ADA map out of a catalog just to get a single overview page of the facilities here at the Las Vegas convention center.

On a separate note, one big take away from the show is that there really aren't any innivative new things to see. Surprisingly, virtually every firm is showing off it's incremental improvement of last year's product. I mean come on, is one plasma TV really that different than the next. And all they really have is a few more inches than last year -- they must have been responding to all those spam emails we get for "getting bigger."

I'm just surprised that I'm walking through throusands of booths with virtually every major company in the world showing off their best stuff and I'm actually a little bored. That coupled with the fact that nobody can tell a story using their booth designs as a support for their communication, it feels like somewhat of a wasted opportunity.

Attention Design Schools: Assign wayfinding design projects and contact conference organizers to see if they'll let you take a stab at it -- they need the help bad. And, imagine the attention you would get or nailing the wayfinding for a conference as big ass CES...

 

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