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Friday

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Conversation + Autocatalysis

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by Brian Haven
@ 5:20 PM

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Autocatalysis is the last of the four themes comprising Conversation (the first concept of the Ontology Of Participation). Shared conversations become the fuel for further conversations, initiating a self-replicating process that ensures the preservation of the activity. This idea of autocatalysis comes from biology, but is an interesting application in the context of participation. Stuart Kauffman explains it from a biological perspective: What I call a collectively autocatalytic system is one in which the molecules...Read on

 

POST
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Tuesday

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Conversation + Force

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by Brian Haven
@ 2:41 AM

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Force is the third of the four themes comprising Conversation (the first concept of the Ontology Of Participation). The force of Conversation happens when an increasing number of people involved in adaptive behaviors exert a force that may trigger a community (the primordial goo of adaptive enterprises). For example, the introduction of blogging software enabled motivated individuals to share their thoughts with large audiences without any expertise in formatting content for publication on the web...Read on

 

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Thursday

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Conversation + Expectation

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by Brian Haven
@ 10:30 PM

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Expectation is the next of the four themes comprising Conversation (the first concept of the Ontology Of Participation). Certain functional qualities of a product allow for it to be used in a familiar way, but to achieve an unexpected outcome (the intended use of some products is broad enough to allow for flexibility in its use). For instance, communication technology (telephone) has permeated our lives for several decades now. Its purpose is to allow us...Read on

 

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Tuesday

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Conversation + Intention

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by Brian Haven
@ 5:28 PM

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Intention is the first of four themes comprising Conversation (the first concept of the Ontology Of Participation). During the design and creation of a product, certain considerations are made that influence its final outcome. Some are specifically related to the product itself (interface affordances, shapes of buttons, functionality, outcomes of a service, etc.), some are the enterprise's needs (cost break even, profit, governance, competitive advantage, etc.), and others processes from which the product is realized...Read on

 

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Thursday

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Conversation

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by Brian Haven
@ 5:54 PM

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The first concept of the Ontology Of Participation is Conversation: Individuals interact with things in a more meaningful way — they have a conversation with products — extending them beyond the utility for which they were created and into new design spaces. Conversation with a product occurs when an individual uses it in a manner inconsistent with the specifications intended by the originating enterprise. Rather than the product being a completed part of the world,...Read on

 

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Tuesday

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An Ontology Of Participation

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by Brian Haven
@ 11:57 PM

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Members of adapting enterprises pursue engaging and meaningful interactions that embody a special kind of participation. As the behaviors of these communities continue to emerge and become more common, their impact on products, and on the design practice itself, will be significant. It’s critical for both the originating enterprises and the design discipline to be aware of the people who will engage in these activities. Both need to understand the underlying concepts that explain how...Read on

 

POST
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Thursday

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Systematic Engagement

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by Brian Haven
@ 12:00 PM

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The fourth example of participation, systematic engagement, is supported by a platform designed to act as an organized system that accommodates or even encourages adaptive behaviors. This platform is comprised of a set of fundamental guiding principles established and structured to enable an individual to engage in creating or modifying a product. It allows for these types of changes to occur without the need for the time, money, or intellectual application typically required to develop...Read on

 

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Tuesday

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Self-Declaration

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by Brian Haven
@ 9:21 AM

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Until recently, the systems and media available for published self-expression have been reserved for professionals like writers and broadcasters. This chasm between the average person and the professional existed because of the significant costs involved with production and distribution. In the past several years, personal technology has enabled non-professional individuals to begin to bypass traditional outlets and to make their own self-declarations — the third example of participation. In the early 1990s, a few individuals...Read on

 

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Thursday

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Group Assembly

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by Brian Haven
@ 2:33 PM

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The second example of participation is group assembly. Group assembly involves ad-hoc gatherings or coordinated actions by groups of people using technology originally intended to enable one-on-one communication with known individuals (such as text messaging or conversations on mobile phones). However, when the members of adapting enterprises use these technologies, the participants in the group often do not know each other. While this alternative use of technology is not explicitly impossible or prohibited by the...Read on

 

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Tuesday

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Hard-Hacking & Soft-Hacking

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by Brian Haven
@ 8:13 PM

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» Hard Hacking
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In my previous post, I described the phenomenon of participatory culture and how institutions are no longer in control (see Making With People). There are several examples of how this participation manifests itself in the world, and the first examples I’d like to talk about are hard-hacking and soft-hacking. HARD-HACKING Hard-hacking is the tangible sibling to soft-hacking, which I’ll describe in a moment. Hard-hacking occurs when a person makes modifications to a physical object after...Read on

 

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Tuesday

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Making With People

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by Brian Haven
@ 2:03 PM

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I’ve talked about the four epochs of making over the past several weeks: Making By People, Making For People, and Making Without People. We’re now facing another epoch in making, a shift where institutions no longer completely control the means of production. People now take over the reigns of production, much like our past, but mass distribution is still a possibility. And in many cases the institution is still involved in the making, but as...Read on

 

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Monday

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Making Without People

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by Brian Haven
@ 3:40 PM

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In this third epoch of making, making starts to look familiar to most of us. I initially described Making Without People as: mechanized manufacturing and the assembly line place the means of production into the hands of the enterprise, initiating the concept of "the consumer." As these communities, cultures, and societies continued to advance, another significant shift in the process of making took place—a movement toward mass efficiency. When organizations emerged—the enterprise—they took over most...Read on

 

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Tuesday

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Making For People

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by Brian Haven
@ 10:59 AM

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The second epoch of making, Making For People, is a continuation from my previous post. I initially described this epoch as: division of labor, specialists emerge to focus on key skills, initiating the marketplace for trade. To expand further, as communities, cultures, and societies became more advanced, the making process experienced a shift. This meant different behaviors and expectations from the makers. Specialists began making things for others, choosing to focus on a single discipline....Read on

 

POST
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Friday

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Making By People

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by Brian Haven
@ 8:24 AM

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As I mentioned in my previous post, Making By People is the first epoch of making. I described it as: an era with no means of production, every individual must make and procure everything they need to survive. In this first epoch, during the early human cultures and before the emergence of specialization and the division of labor, things were made by the people who used them. The building of a hut, the crafting of...Read on

 

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Tuesday

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Confessions On A Keynote

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by Brian Haven
@ 11:20 PM

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» Engagement
» Marketing
» Research

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Finally, there's a video excerpt of my keynote speech for Forrester's Marketing Forum in Los Angeles (April 8-9, 2008). The theme of the entire conference was based on my report, Marketing's New Key Metric: Engagement. I was the opening keynote on the first day of the conference. The title of my speech was Engagement: A New Approach To Understanding Your Customers. It was pretty exciting once I got on stage, but it certainly was stressful...Read on

 

POST
DATE

Tuesday

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Where Stuff's From, And Where It Goes

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by Brian Haven
@ 1:10 AM

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I'm in the process of interviewing people for my upcoming Forrester report on corporate social responsibility. One of my interview participants pointed me to this great video by Annie Leonard called The Story Of Stuff. This 20 minute video illustrates the life cycle of the things we use every day. Annie, with a great illustrated animation hovering behind her, explains the stages of this process as extraction (obtaining the natural resources), production (using energy to...Read on

 

POST
DATE

Monday

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Are Companies Human-Centric If They Can't Execute?

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by Brian Haven
@ 9:25 AM

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Many companies are delusional about their customer centricity. Many claim to be just that, but only a handful actually are. It takes a big shift in philosophy to be human-centric, and most firms have a hard time overcoming that. Here are just a few of the key characteristics it takes for a firm to be human-centric: Human-centricity starts at the top. If these initiatives are buried deep within the organization, they have little chance of...Read on

 

POST
DATE

Saturday

TITLE

Resurrecting Innovation

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by Brian Haven
@ 7:48 PM

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On Thursday I attended the MIT Enterprise Forum's Power, Drugs & Money Innovation Summit over at the Seaport World Trade Center. The event targeted New England entrepreneurs and focused on energy, medicine, and finance. The mid-morning panel session on the future of New England was pretty good. It consisted of a good mix of panelists including Doug Banks (Editor, Mass High Tech), Robert Buderi (Founder, CEO, Editor in Chief, Xconomy), Scott Kirsner (Innovation Economy columnist,...Read on

 

POST
DATE

Friday

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Bound For The Great North

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by Brian Haven
@ 1:30 PM

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This weekend I'm bound for Finland to meet with the folks at Nokia. I've decided to arrive a day earlier to spend some time in Helsinki. I've never been to Finland so I'm really looking forward to it, even though it will be pitch black most of the time and probably pretty cold (although it doesn't look much worse than Boston). I'm sure I'll need to stop at a Marimekko store at some point for...Read on

 

POST
DATE

Wednesday

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CES: Sensory Overload

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by Brian Haven
@ 3:30 PM

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I'm plugging in to day 3 of CES. The first day was a bit overwhelming. This show is so massive and it can be a bit confusing wandering around trying to figure out where things are. Additionally, wayfinding is a BIG problem here. I'm surprised after all these years that conference organizers haven't found a better way to help people navigate the spaces and events. I had to rip an ADA map out of a...Read on

 

POST
DATE

Monday

TITLE

Viva La$ Vega$

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by Brian Haven
@ 1:55 AM

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» connect (1)

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I just landed in Las Vegas for the 2008 Consumer Electronics Show (CES). Pete and I are hitting the floor to see the latest and (possibly) greatest technology from all of your favorite engineers. I’ll be curious to see if there’s anything actually useful there, or if it’s just a bunch of technological bullshit. My big question that I’ll ask all of the vendors is “why this.” I’m seeking any insight into how they ended...Read on

 

POST
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Thursday

TITLE

Rethinking The Marketing Funnel

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by Brian Haven
@ 10:29 AM

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» Engagement
» Marketing
» Research

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» connect (1)

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I recently published a Forrester report titled Marketing's New Key Metric: Engagement (more detail here on the Forrester Marketing blog). One interesting aspect of this research was presenting the idea that the marketing funnel is more complex than we may think. I initially presented to my fellow marketing analysts an idea that suggest the funnel was dead. That didn't go over so well, which demonstrates how sacrosanct the funnel is to marketers. However, they also...Read on

 

POST
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Sunday

TITLE

Do, not get

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by Brian Haven
@ 10:45 PM

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So, I caught wind of the interesting article Activity is the goods for true satisfaction from Rob, who cited our buddy Neema as the person bringing this article into our collective mental space. It's basically about reasearch conducted by psychologists (and the article opens with a great dig on economists) that shows that people actually garner more satisfaction from buying services than material artifacts. Experiences make us happier than stuff....Read on

 

POST
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Tuesday

TITLE

Making Connections

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by Brian Haven
@ 9:59 PM

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Ian and I are working on our thesis project together as a team. We're focusing on the process of academic inquiry as it relates to Ph.D. students in the Arts & Humanities. It's a tough problem to solve, but our solution should be interesting. As we were brainstorming this weekend, we made some interesting connections. We already had realized that our thesis essays were related, but we hadn't really analyzed how. Not only did we...Read on

 

POST
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Tuesday

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Origins of Human Group Behavior

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by Brian Haven
@ 12:42 AM

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After reading a little Malinowski for my Theory and Practice in Anthropoly class, I stumbled across a paragraph that stopped me dead in my tracks. Specifically it related to my thesis essay. In general, Malinowski briefly discusses (The Group and the Individual in Functional Analysis from Argonauts of the Western Pacific) the early discovery of an environmental factor (fire, use of a stick or stone) and how it becomes part of a culture, integrated into...Read on

 

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