PRIMARY
POST-AREA
POST
DATE

Friday

TITLE

New Research On Measuring Engagement

METADATA
by Brian Haven
@ 12:10 AM

TAGGED
, , ,

CATEGORIES

» respond (23)
» connect (1)

BODY

Expanding on my previous research on engagement (Marketing's New Key Metric: Engagement, 06 August 2007 - Forrester Research), I'm kicking off a new research plan to publish an updated report that get's into more of the nitty gritty. The first report developed the working framework for understanding and measuring engagement (involvement, interaction, intimacy, and influence). Unfortunately, many people think engagement is time spent on a site. That's just boring, narrow, and just plain lame. There's more to it than that. Surprise, people not only exist in the digital world, but in the physical world too.


So, I've enlisted my colleague, Suresh Vittal, to join me in this quest. He'll co-author the report with me and we'll approach the research together, which is a good thing because he's the heavy hitter when it comes to the technology and analytics.


If you have any good company examples of how firms have truly tracked and measured integrated campaigns across several channels (online and offline), please send them my way. We're looking for people to talk to and examples that will illustrate our points.

 

SIDEBAR
SIDE-LEFT
Previous
24 Jan 2008
Show some real corporate responsibility. I'm working on other research...
Colophon


 
This work on this site is licensed under a Creative Commons Attribution - Share Alike 3.0 Unported License.


Fancy quote box styling courtesy of Joomsayer for Movable Type.
SIDE-RIGHT
Next
25 Jan 2008
This weekend I'm bound for Finland to meet with the...
FEEDBACK
TRACKBACKS
ENTRY-HEADER

TrackBacks (1)

 

TrackBack URL for this entry:
http://birdahonk.com/cgi-bin/mt/mt-tb.cgi/60

Sites that reference this entry:
New Research On Measuring Engagement


COMMENTS-POSTS
TRACKBACKS-DATE

Friday

TRACKBACK-METADATA
» Time For More Engagement from Forrester's Marketing Blog
TRACKBACK-BODY
It's that time of year -- more research on measuring engagement is in order. I've enlisted Suresh to help me work on the next report on engagement, tentatively titled, Measuring Engagement. I'll be posting more details here, and on my

 

Read More
COMMENTS
ENTRY-HEADER

Comments (23)

COMMENTS-POSTS
COMMENTS-DATE

Tuesday

COMMENT-METADATA
Patch said:
@ 5:15 AM

COMMENT-BODY

I really ndeeed to find this info, thank God!


COMMENTS-POSTS
COMMENTS-DATE

Saturday

COMMENT-METADATA
The North Face Jackets said:
@ 6:02 AM

COMMENT-BODY

accepted for their reliability, functionality, and warmth, but what about their style


COMMENTS-POSTS
COMMENTS-DATE

Tuesday

COMMENT-METADATA
cheap north face Outlet said:
@ 2:44 AM

COMMENT-BODY

cheap north face Outlet


COMMENTS-POSTS
COMMENTS-DATE

Tuesday

COMMENT-METADATA
North Face Denali said:
@ 3:19 AM

COMMENT-BODY

North Face Denali


COMMENTS-POSTS
COMMENTS-DATE

Tuesday

COMMENT-METADATA
doudounes moncler femme said:
@ 12:25 AM

COMMENT-BODY

Manière, Administration des anciens combattants, moncler passeport cher chapeaux, Gilet, Bien Célèbre décharge les aktiviteter la plein d'air frais doudounes, Moncler dépotoir Les Enfants, Mode Moncler Doudoun la danse d'entrée er nuisances rallye région DANS les annees de la 1980e Une sorte de this époque, moncler gros non le groupe étaient exagérées fa?on impartiale et Paninari er nuisances forme habituelle rallye. Un Doudoune Moncler sont Le Meilleur Choix, un Particulier les Vestes


COMMENTS-POSTS
COMMENTS-DATE

Thursday

COMMENT-METADATA
cartier glasses said:
@ 1:43 AM

COMMENT-BODY

cartier glasses,cartier eyewear, cartier eyeglasses, cartier sunglasses, cheap eyeglasses


COMMENTS-POSTS
COMMENTS-DATE

Thursday

COMMENT-METADATA
sac longchamps said:
@ 1:50 AM

COMMENT-BODY

easf


COMMENTS-POSTS
COMMENTS-DATE

Friday

COMMENT-METADATA
Coach Outlet Online said:
@ 9:11 PM

COMMENT-BODY

I really loved reading your blog. It was very well authored and easy to understand. Unlike additional blogs I have read which are really not that good. I also found your posts very interesting


COMMENTS-POSTS
COMMENTS-DATE

Saturday

COMMENT-METADATA
Cheap Oakley Sunglasses said:
@ 3:53 AM

COMMENT-BODY

Cool site! Thanks for the information!


COMMENTS-POSTS
COMMENTS-DATE

Wednesday

COMMENT-METADATA
Christian Louboutin Outletb said:
@ 10:19 PM

COMMENT-BODY

keep up the fantastic work , I read few content on this web site and I think that your weblog is rattling interesting and has circles of wonderful info .


COMMENTS-POSTS
COMMENTS-DATE

Saturday

COMMENT-METADATA
cheap beats by dre said:
@ 2:41 AM

COMMENT-BODY

Excellent read, I just passed this onto a colleague who was doing a little research on that. Andhe actually bought me lunch because I found it for him smile So let me rephrase that.


COMMENTS-POSTS
COMMENTS-DATE

Friday

COMMENT-METADATA
Coach Outlet said:
@ 5:08 AM

COMMENT-BODY

Thank you for give very nice info. Your website is coolI am impressed by the information that you have on this site.


COMMENTS-POSTS
COMMENTS-DATE

Saturday

COMMENT-METADATA
cartier eyeglasses said:
@ 4:38 AM

COMMENT-BODY

EyeglassesCartier GlassesCartier Sunglasses amp Glasses Cartier Love Bracelet. HelloelcomeRegisterSign in 50 items NEW CARTIER EYEGLASSES SUNGLASSES GLASSES AUTHENTIC Authentic Cartier Platinum Frames glasses Sunglasses


COMMENTS-POSTS
COMMENTS-DATE

Friday

COMMENT-METADATA
Coach Outlet Store Online said:
@ 2:02 AM

COMMENT-BODY

the structure is good,
this is a structure arrange a good article, and have
their own writing style, is a good feature article,
learn from others is a very worthwhile article.


COMMENTS-POSTS
COMMENTS-DATE

Friday

COMMENT-METADATA
cheap mac makeup said:
@ 1:03 PM

COMMENT-BODY

buy cheap mac makeup


COMMENTS-POSTS
COMMENTS-DATE

Monday

COMMENT-METADATA
Cheap Coach Purses said:
@ 7:43 PM

COMMENT-BODY

Hi, exactly where did you get this info can you please support this with some proof or you might say some very good reference as I and others will actually enjoy. This details is actually great and I will say will usually be helpful if we attempt it possibility free. So if you can back it up. That may really support us all. And this may well bring some good repute for you.


COMMENTS-POSTS
COMMENTS-DATE

Thursday

COMMENT-METADATA
Discount Coach Handbags said:
@ 1:10 PM

COMMENT-BODY

Many thanks for your good publish. I'll take the notes you've written.


COMMENTS-POSTS
COMMENTS-DATE

Friday

COMMENT-METADATA
Cheap Burberry Bags said:
@ 8:25 AM

COMMENT-BODY

Intimately, the submit is definitely the very best on this precious topic. I concur with your conclusions and will eagerly look forward in your coming updates!


COMMENTS-POSTS
COMMENTS-DATE

Saturday

COMMENT-METADATA
Juicy Couture Outlet said:
@ 1:09 AM

COMMENT-BODY

Sweet write-up.


COMMENTS-POSTS
COMMENTS-DATE

Saturday

COMMENT-METADATA
Christian Louboutin Outlet said:
@ 2:51 AM

COMMENT-BODY

Your point is valueble for me. Thanks!


COMMENTS-POSTS
COMMENTS-DATE

Saturday

COMMENT-METADATA
fake oakley said:
@ 8:51 PM

COMMENT-BODY

A lot of thanks for all your valuable work on this article.


COMMENTS-POSTS
COMMENTS-DATE

Tuesday

COMMENT-METADATA
giorgio armani shoes said:
@ 4:36 AM

COMMENT-BODY

Enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.


COMMENTS-POSTS
COMMENTS-DATE

Thursday

COMMENT-METADATA
Kipling bags said:
@ 11:41 PM

COMMENT-BODY

I couldn’t understand a single thing different from your corporation, the location where the folks MY PARTNER AND I has been working together with.


COMMENT-FORM
ENTRY-HEADER

Leave A Comment

COMMENTS-FORM-LABEL
COMMENTS-BODY
Do it.

Type the characters you see in the picture above.