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Thursday

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New Year's Revolution #6

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by Brian Haven
@ 4:19 PM

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Show some real corporate responsibility. I'm working on other research (at Forrester) in the area of Corporate Social Responsibility, Green Marketing, and Green Design. My research associate, Evadne Cokeh, will be working on this with me and she's already contributed some great ideas so I'm excited to get this project moving. With all the talk of environmental issues and fair labor treatment, companies really need to think of a way to be a good corporate citizen and not destroy their ecosystem (environmental and economical ecosystems) in their journey to profitability. We're looking forward to contributing to the breadth of work in this space and help companies find ways to be more responsible and still remain economically sustainable.


If you know of any good articles, company examples, or experts in the space whoa re worth talking to, please let us know.

 

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Bring on a designer at a senior level to change...
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Expanding on my previous research on engagement (Marketing's New Key...
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