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Sunday

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Embracing The Context Of Use

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by Brian Haven
@ 1:58 PM

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» Brand
» Design Thinking
» Marketing
» Social Media

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How should a company participate in social media? It's one of the most perplexing issues facing companies today. The trends are clear: people increasingly interact with one another online, amplified by social technologies. But once a company steps in, bad things typically happen. The problem? Firms always place their own needs ahead of their own and they can only think about their product as the subject matter. It's this egoistic approach that turns people off....Read on

 

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