PRIMARY
POST-AREA
POST
DATE

Friday

TITLE

Conversation + Autocatalysis

METADATA
by Brian Haven
@ 5:20 PM

TAGGED
, , , , , , , ,

CATEGORIES
» Conversation
» Design Thinking
» Participation
» Platform Thinking
» Research
» Social Media
» Thoughts

»
»

BODY
Autocatalysis is the last of the four themes comprising Conversation (the first concept of the Ontology Of Participation). Shared conversations become the fuel for further conversations, initiating a self-replicating process that ensures the preservation of the activity. This idea of autocatalysis comes from biology, but is an interesting application in the context of participation. Stuart Kauffman explains it from a biological perspective: What I call a collectively autocatalytic system is one in which the molecules...Read on

 

POST
DATE

Tuesday

TITLE

Conversation + Force

METADATA
by Brian Haven
@ 2:41 AM

TAGGED
, , , , , , , ,

CATEGORIES
» Conversation
» Design Thinking
» Participation
» Platform Thinking
» Research
» Social Media
» Thoughts

»
»

BODY
Force is the third of the four themes comprising Conversation (the first concept of the Ontology Of Participation). The force of Conversation happens when an increasing number of people involved in adaptive behaviors exert a force that may trigger a community (the primordial goo of adaptive enterprises). For example, the introduction of blogging software enabled motivated individuals to share their thoughts with large audiences without any expertise in formatting content for publication on the web...Read on

 

POST
DATE

Thursday

TITLE

Conversation + Expectation

METADATA
by Brian Haven
@ 10:30 PM

TAGGED
, , , , , , , ,

CATEGORIES
» Conversation
» Design Thinking
» Participation
» Platform Thinking
» Research
» Social Media
» Thoughts

»
»

BODY
Expectation is the next of the four themes comprising Conversation (the first concept of the Ontology Of Participation). Certain functional qualities of a product allow for it to be used in a familiar way, but to achieve an unexpected outcome (the intended use of some products is broad enough to allow for flexibility in its use). For instance, communication technology (telephone) has permeated our lives for several decades now. Its purpose is to allow us...Read on

 

POST
DATE

Tuesday

TITLE

Conversation + Intention

METADATA
by Brian Haven
@ 5:28 PM

TAGGED
, , , , , , , ,

CATEGORIES
» Design Thinking
» Participation
» Platform Thinking
» Research
» Social Media
» Thoughts

»
»

BODY
Intention is the first of four themes comprising Conversation (the first concept of the Ontology Of Participation). During the design and creation of a product, certain considerations are made that influence its final outcome. Some are specifically related to the product itself (interface affordances, shapes of buttons, functionality, outcomes of a service, etc.), some are the enterprise's needs (cost break even, profit, governance, competitive advantage, etc.), and others processes from which the product is realized...Read on

 

POST
DATE

Thursday

TITLE

Conversation

METADATA
by Brian Haven
@ 5:54 PM

TAGGED
, , , , , , , , , , ,

CATEGORIES
» Conversation
» Design Thinking
» Participation
» Platform Thinking
» Research
» Social Media
» Thoughts

»
»

BODY
The first concept of the Ontology Of Participation is Conversation: Individuals interact with things in a more meaningful way — they have a conversation with products — extending them beyond the utility for which they were created and into new design spaces. Conversation with a product occurs when an individual uses it in a manner inconsistent with the specifications intended by the originating enterprise. Rather than the product being a completed part of the world,...Read on

 

POST
DATE

Tuesday

TITLE

An Ontology Of Participation

METADATA
by Brian Haven
@ 11:57 PM

TAGGED
, , , , , ,

CATEGORIES
» Design Thinking
» Participation
» Platform Thinking
» Research
» Social Media
» Thoughts

»
»

BODY
Members of adapting enterprises pursue engaging and meaningful interactions that embody a special kind of participation. As the behaviors of these communities continue to emerge and become more common, their impact on products, and on the design practice itself, will be significant. It’s critical for both the originating enterprises and the design discipline to be aware of the people who will engage in these activities. Both need to understand the underlying concepts that explain how...Read on

 

POST
DATE

Thursday

TITLE

Group Assembly

METADATA
by Brian Haven
@ 2:33 PM

TAGGED
, , , , , ,

CATEGORIES
» Design Thinking
» Group Assembly
» Participation
» Platform Thinking
» Research
» Social Media
» Thoughts

»
»

BODY
The second example of participation is group assembly. Group assembly involves ad-hoc gatherings or coordinated actions by groups of people using technology originally intended to enable one-on-one communication with known individuals (such as text messaging or conversations on mobile phones). However, when the members of adapting enterprises use these technologies, the participants in the group often do not know each other. While this alternative use of technology is not explicitly impossible or prohibited by the...Read on

 

POST
DATE

Monday

TITLE

Brands Are People Too

METADATA
by Brian Haven
@ 10:45 AM

TAGGED
, ,

CATEGORIES
» Brand
» Marketing
» Social Media

»
»

BODY
So many companies have ventured into social media (and more will continue to) — Pete's already documented the efforts. But one of the biggest problems we see is that companies implement an initiative and watch to see what happens. And it simply doesn't work very well. Think about what you would look like if you behaved like a brand. Imagine a party with a group of people standing together talking. You walk up, introduce yourself,...Read on

 

POST
DATE

Thursday

TITLE

Marketers Anonymous

METADATA
by Brian Haven
@ 5:06 PM

TAGGED
, , ,

CATEGORIES
» Brand
» Marketing
» NewCo
» Social Media

»
»

BODY
I was recently doing some research for work and I stumbled upon the 12 step programs, particularly that of Alcoholics Anonymous. As I read through the steps I started thinking about where marketing is today. Marketing has a problem, and perhaps the best first step is admitting it. So in the spirit of the AA 12 step program, here's a version for marketers. We admit that we are powerless over our customers — our traditional...Read on

 

POST
DATE

Friday

TITLE

Everything Old Is New Again: Creating

METADATA
by Brian Haven
@ 3:38 PM

TAGGED
, , , ,

CATEGORIES
» NewCo
» Social Media

»
»

BODY
Today's instances of creating are core to mankind. For example: NEW CREATIONS Now: Self-made YouTube video submission Before: Home-made jewelry (Crafts Faire), grafitti Past: Home inventors MASHUPS Now: Google Maps + Craigslist = Housingmaps.com, Before: Scrapbooking Past: Hacking Harley Davidson motorcycles (Choppers) The creation of artifacts and services got us to where we are today. Once institutions took over the means of production, individuals migrated their efforts to hacking the products available in the marketplace....Read on

 

POST
DATE

Thursday

TITLE

Everything Old Is New Again: Broadcasting

METADATA
by Brian Haven
@ 5:01 PM

TAGGED
, , , ,

CATEGORIES
» NewCo
» Social Media

»
»

BODY
Today's instances of broadcasting have a colorful past. For example: Now: Blogging or podcasting Before: Publishing zines or newsletters Past: Ham radio/CB Radio People have always broadcasted their opinions or personality. Even fashion is a potential example of broadcasting, only without words....Read on

 

POST
DATE

Thursday

TITLE

Everything Old Is New Again: Opining

METADATA
by Brian Haven
@ 8:46 AM

TAGGED
, , , ,

CATEGORIES
» NewCo
» Social Media

»
»

BODY
Today's instances of opining link to a long history of people voicing their opinions in public. For example: Now: Ratings and reviews of products; commenting on a blog Before: Word-of-mouth product advocacy or detracting; letter to the editor of a newspaper; customer service call Past: Standing on a soapbox; revolutionary words (Thomas Paine's Common Sense, Declaration of Independence); Parlour sessions While people always have an opinion, the reach of that opinion today is far greater...Read on

 

POST
DATE

Tuesday

TITLE

Everything Old Is New Again: Connecting

METADATA
by Brian Haven
@ 2:56 PM

TAGGED
, , , ,

CATEGORIES
» NewCo
» Social Media

»
»

BODY
Today's instances of connecting using social media tools simply facilitate behaviors since the dawn of man. For example: CONNECTING ON SOCIAL NETWORK SITES Now: Create a profile on Facebook/LinkedIn/MySpace, link to friends, share updates and thoughts by posting on friends' profile pages. Before: Joining a club (Rotary, Moose Lodge, hobby-oriented, etc); Who's Who Among American High School Students (Did anyone ever get any value from this?). Past: Associations of guilds of like-minded or like-skilled individuals...Read on

 

POST
DATE

Monday

TITLE

Everything Old Is New Again: Sharing

METADATA
by Brian Haven
@ 10:23 AM

TAGGED
, , , ,

CATEGORIES
» NewCo
» Social Media

»
»

BODY
Today's instances of sharing with social media have a long history. For example: MUSIC SHARING Now: Publishing a music playlist (e.g., iMix on iTunes) Before: Creating a mix tape for a friend or blasting your boom box in the park (popping and break dancing, of course) Past: Music (record) party at your home (1950s) VIDEO/PHOTO SHARING Now: YouTube/Flickr Before: Home movies/Photo Albums Past: Slide shows or vacation presentations As I said before, all media is...Read on

 

POST
DATE

Thursday

TITLE

Everything Old Is New Again: Lifecycle

METADATA
by Brian Haven
@ 11:43 PM

TAGGED
, , ,

CATEGORIES
» Marketing
» NewCo
» Social Media

»
»

BODY
In my last post I talked about how all media is social. Before I get to my examples in the next few days, I want to talk about the implications of these changes on institutions. Essentially, the process goes like this: Institutions emerge, develop, become successful (or at least sustainable), and eventually become complacent.  Progressive and resourceful people develop new tools and methods to fulfill needs in an innovative way and do so outside the...Read on

 

POST
DATE

Wednesday

TITLE

All Media Is Social

METADATA
by Brian Haven
@ 2:37 PM

TAGGED
, , ,

CATEGORIES
» Marketing
» NewCo
» Social Media

»
»

BODY
We've spent a good 6+ years talking about "social media" and how it's an amazing new phenomenon. How the Internet is abound with new behaviors: posting personal videos on the web for all to see; sharing personal information with strangers on social networking sites; using blogs to voice our opinion; etc. It's the topic of many conferences, articles, and conversations across many fields (marketing, IT, business, policy). However, in reality, none of these behaviors are...Read on

 

POST
DATE

Thursday

TITLE

Cracking The Social Media Nut: A Product, Not Marketing Problem

METADATA
by Brian Haven
@ 2:33 PM

TAGGED


CATEGORIES
» Brand
» Engagement
» Innovation
» Marketing
» Social Media

»
»

BODY
To begin, when I say "product" I mean "that which is produced." It could be an artifact (iPhone, coffee mug), a service (online banking, car repair), an environment (hotel room, furniture store), or an experience (theme park, World Series). We all spend a lot of time talking about how the commercial application of social media is really about marketing. Any corporate effort in social media usually lies in the hands for the marketers, all of...Read on

 

POST
DATE

Sunday

TITLE

Embracing The Context Of Use

METADATA
by Brian Haven
@ 1:58 PM

TAGGED
, , ,

CATEGORIES
» Brand
» Design Thinking
» Marketing
» Social Media

»
»

BODY
How should a company participate in social media? It's one of the most perplexing issues facing companies today. The trends are clear: people increasingly interact with one another online, amplified by social technologies. But once a company steps in, bad things typically happen. The problem? Firms always place their own needs ahead of their own and they can only think about their product as the subject matter. It's this egoistic approach that turns people off....Read on

 

SIDEBAR
SIDE-LEFT
Previous
Colophon


 
This work on this site is licensed under a Creative Commons Attribution - Share Alike 3.0 Unported License.


Fancy quote box styling courtesy of Joomsayer for Movable Type.
SIDE-RIGHT
Next