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Thursday

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Cracking The Social Media Nut: A Product, Not Marketing Problem

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by Brian Haven
@ 2:33 PM

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CATEGORIES
» Brand
» Engagement
» Innovation
» Marketing
» Social Media

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To begin, when I say "product" I mean "that which is produced." It could be an artifact (iPhone, coffee mug), a service (online banking, car repair), an environment (hotel room, furniture store), or an experience (theme park, World Series). We all spend a lot of time talking about how the commercial application of social media is really about marketing. Any corporate effort in social media usually lies in the hands for the marketers, all of...Read on

 

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