Reconsider your business models. Can
the RIAA sue any more people? We all need to stop and reconsider how we define
and earn value (see Henry Chesbrough’s Open Business Models for an excellent
treatise on the subject). Think about turning your business on it’s side, or
even on it’s head. How can you morph your business from a commodity to a value
added service. Consider outsourcing that core competency and sell the service
around it. It's easy to get comfortable in our habits, and existing business models are habits. But we've entered a new era and the influence of individuals means that companies need to consider other options. This all leads to is new opportunities for innovation and and product development, I just hope firms seize it.
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