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Sunday

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New Year's Revolution #3

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by Brian Haven
@ 10:04 PM

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Be a little more fearless and experiment more with social media. Transparency is coming, I’ve already talked about it before and the consequences could be dire. Companies need to open their minds to negative feedback—they need to embrace it, not run away and ignore it. People increasingly expect firms to behave like people in social media settings. That means if you make a mistake, own up to it, say how you’re going to fix it, and then move on. In the long run, you’ll garner a lot more credibility, and maybe you’ll learn something from listening to what people say—what a novel idea.

 

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