Be a little more fearless and experiment more with
social media. Transparency is coming, I’ve already talked about it
before and the consequences could be dire. Companies need to open their minds to negative feedback—they need
to embrace it, not run away and ignore it. People increasingly expect firms to
behave like people in social media settings. That means if you make a mistake,
own up to it, say how you’re going to fix it, and then move on. In the long
run, you’ll garner a lot more credibility, and maybe you’ll learn something from
listening to what people say—what a novel idea.
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