PRIMARY
POST-AREA
POST
DATE

Thursday

TITLE

Cracking The Social Media Nut: A Product, Not Marketing Problem

METADATA
by Brian Haven
@ 2:33 PM

TAGGED


CATEGORIES
» Brand
» Engagement
» Innovation
» Marketing
» Social Media

»
»

BODY
To begin, when I say "product" I mean "that which is produced." It could be an artifact (iPhone, coffee mug), a service (online banking, car repair), an environment (hotel room, furniture store), or an experience (theme park, World Series). We all spend a lot of time talking about how the commercial application of social media is really about marketing. Any corporate effort in social media usually lies in the hands for the marketers, all of...Read on

 

POST
DATE

Sunday

TITLE

Innovation's Nemesis: Wall Street

METADATA
by Brian Haven
@ 10:17 PM

TAGGED
, , , ,

CATEGORIES
» Innovation
» Marketing
» Thoughts

»
»

BODY
Wall Street... I'm placing initial blame on you. In the 1950s we saw unprecedented innovation, largely fueled by our country's Post War efforts. But the companies that brought all of these new ideas to the market place were a different breed than today's. American business was focused on quality and innovation and not tethered to a rapid and wired stock market. Today, companies are bound to the Street's demand for squeezing profits out of every...Read on

 

SIDEBAR
SIDE-LEFT
Previous
Colophon


 
This work on this site is licensed under a Creative Commons Attribution - Share Alike 3.0 Unported License.


Fancy quote box styling courtesy of Joomsayer for Movable Type.
SIDE-RIGHT
Next