Today's instances of creating are core to mankind. For example:
NEW CREATIONS
Now: Self-made YouTube video submission
Before: Home-made jewelry (Crafts Faire), grafitti
Past: Home inventors
MASHUPS
Now: Google Maps + Craigslist = Housingmaps.com,
Before: Scrapbooking
Past: Hacking Harley Davidson motorcycles (Choppers)
The creation of artifacts and services got us to where we are today. Once institutions took over the means of production, individuals migrated their efforts to hacking the products available in the marketplace.