Wall Street... I'm placing initial blame on you. In the 1950s we saw unprecedented innovation, largely fueled by our country's Post War efforts. But the companies that brought all of these new ideas to the market place were a different breed than today's. American business was focused on quality and innovation and not tethered to a rapid and wired stock market. Today, companies are bound to the Street's demand for squeezing profits out of every...Read on

Finally, there's a video excerpt of my keynote speech for Forrester's Marketing Forum in Los Angeles (April 8-9, 2008). The theme of the entire conference was based on my report, Marketing's New Key Metric: Engagement. I was the opening keynote on the first day of the conference. The title of my speech was Engagement: A New Approach To Understanding Your Customers. It was pretty exciting once I got on stage, but it certainly was stressful...Read on