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The first concept of the Ontology Of Participation is Conversation: Individuals interact with things in a more meaningful way — they have a conversation with products — extending them beyond the utility for which they were created and into new design spaces.
Conversation with a product occurs when an individual uses it in a manner inconsistent with the specifications intended by the originating enterprise. Rather than the product being a completed part of the world, the world is becoming part of the product. As meaningful participation with the product begins, the conversation leads to the realization of new possibilities. And as a person’s interaction with the product breeches its predefined role in utility, it takes on human-like characteristics, almost exhibiting a life of its own. The interaction becomes more sophisticated, much like face-to-face communication. Conversation is the starting point of the adapting enterprise — many people may be engaged in conversation with a product, but those individuals haven't combined forces yet.
The following themes describe the characteristics of the conversational aspects of this elevated interaction.
[Conversation from Adoption, Participation, And The Propagation Of Design Continuities by Brian Haven]Intention: The functional characteristics and brand identity embodied in a product define how it will be used.
Expectation: Some functional qualities of a product let it to be used in a familiar way, but to achieve an unexpected outcome.
Force: An increasing number of people involved in adaptive behaviors exerts a force that may trigger a community (the primordial goo of adaptive enterprises).
Autocatalysis: Shared conversations become the fuel for further conversations, initiating a self-replicating process that ensures the preservation of the activity.
I'll break these themes down with examples over the next several days.
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